Timeline: 8 months

£180,000

Investment

uk flag
United Kingdom

Heritage Metals
Luxury Kansa Dinnerware Collection (UK)

Transforming Indian Craftsmanship into a £2.1M Luxury Dining Brand

Transformed traditional Indian Kansa metalwork into a £2.1M luxury dining brand, positioning Heritage Metals as the UK’s leading destination for authentic, handcrafted dinnerware.

Problem

Heritage Home Ltd., an established UK luxury home brand, identified the growing demand for authentic, artisanal dinnerware but faced significant challenges

Sourcing authentic Kansa (bronze) artisans with traditional metalworking skills

Navigating UK food safety regulations for metal dinnerware

Competing against established European luxury brands like Christofle and Alessi

Ensuring consistent quality across handcrafted products

Creating compelling brand narrative around Indian craftsmanship heritage

Establishing premium pricing strategy for handmade products

Solution path

Launch a comprehensive Kansa dinnerware collection that would

Achieve £2M+ annual sales within 18 months

Secure placement in Harrods and other premium retailers

Maintain 4.8+ star customer satisfaction rating

Establish Heritage Metals as the UK's leading Kansa dinnerware brand

Support 50+ traditional artisans in Moradabad

Create sustainable premium pricing model for handcrafted products

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Our proven
4-phase methodology

Our proven 4-phase methodology minimizes risk and maximizes results for every sourcing project.

Phase 1
Phase 2
Phase 3
Phase 4
Partnerships with Master Craftsmen
Sourcing from Moradabad – India’s Metalwork Capital
Extensive Artisan Vetting Process
Quality Certification Programs
Cultural Authenticity Verification Systems
Sustainable Pricing Models for Fair Artisan Compensation
Design of Luxury Kansa Dinnerware Collection
Compliance with UK Food Safety Standards
Rigorous Quality Control Systems
Storytelling Packaging Showcasing Craftsmanship
Premium Brand Positioning Strategy
Developed comprehensive product documentation and COAs
ImplemStrategic Retail Partnerships with Harrodsented AQL 2.5 quality standards across all production
Expansion into Premium Home Goods Stores
Targeted Marketing Campaigns
Focus on Authenticity and Craftsmanship Messaging
Inventory Management System Implementation
Seasonal Collection Planning for Key Gifting Periods
Transition to Sellers Umbrella for Marketplace Management
Marketplace Expansion Strategy
Customer Feedback and Review Systems
Product Mix Optimization Using Sales Data
Expansion into Complementary Product Categories
Long-Term Artisan Partnership Agreements

Artisan Network Development (Months 1-2)

Phase 1

Product Development &
Compliance (Months 3-5)

Phase 2

Market Entry &
Retail Partnerships (Months 6-7)

Phase 3

Scale &
Optimization (Month 8+)

Phase 4

Aerial view of a cargo ship docked at a port with colorful containers on board and on the dock.

Results & Outcomes

Delivered measurable growth, brand elevation, and sustainable market leadership.

Financial Performance
Market Performance
Operational Excellence
Social Impact
Financial Performance

Annual Sales: £2.1M in first 18 months

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Average Order Value: £285 (premium positioning success)

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Profit Margin: 68% (luxury market premium)

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ROI: 1,167% return on initial investment

Market Performance

Amazon's Choice: Designation achieved within 12 months

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Customer Rating: 4.8/5 stars across all platforms

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Retail Presence: Featured in Harrods, Selfridges, and 25+ premium stores

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Year-over-Year Growth: 200% sustained growth rate

Operational Excellence

Quality Consistency: 99.2% pass rate on quality inspections

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Delivery Performance: 98% on-time delivery to UK warehouses

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Inventory Turnover: 8.5x annual turnover (optimal for luxury goods)

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Return Rate: Less than 2% (exceptional for handcrafted products)

Social Impact

Community Impact: Supporting 200+ family members in Moradabad region

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Cultural Preservation: Traditional Kansa techniques documented and preserved

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Fair Trade: 35% above market wages for artisan partners

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Artisan Support: 50+ traditional craftsmen employed full-time

Before & After Transformations

Witness the transformation of everyday products into global success stories.
 From humble beginnings to premium brands, every frame tells a story of growth and vision.

Pile of bright yellow turmeric powder on a wooden surface with fresh turmeric roots and slices nearby.Glass jar and wooden spoons with bright orange turmeric powder on a round wooden tray.
Packaging Evolution

Traditional turmeric powder vs. premium Golden Wellness branded products.

Farmer wearing a conical hat using a motorized tiller in a muddy rice field surrounded by white egrets and lush greenery.Scientist in protective gear inspecting plants and taking notes on a clipboard in a greenhouse.
Farm Progression

Small-scale local operations vs. certified organic farming partnerships.

Brown bottle tipped over with many small round yellow tablets spilled on a blue surface.Shelves with multiple black jars and containers with orange labels in a dimly lit modern store or apothecary.
Retail Impact

Generic supplement aisle vs. Golden Wellness featured retail placement.

Process in motion

Behind-the-scenes documentation of MerchantXporter’s sourcing excellence.

Group of people standing in a rice field holding harvested rice plants, with a Merchant Xporterks sign nearby and palm trees in the background.
Farm Visits

Merchantxporter team with kerala farmers during harvest.

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Scientist in lab coat and safety gear examining samples in test tubes next to microscope on lab table.
Quality Testing

Lab certification & purity analysis in progress.

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Cardboard box containing sealed canned goods and plastic bags with dried food items.
Production Line

Modern, hygienic packaging & fulfillment facility.

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Three warehouse workers with yellow helmets reviewing a clipboard and laptop among shelves with boxes.
Logistics Flow

End-to-end visuals from farm to Amazon FBA warehouses.

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Market success highlights

Proof that strategy delivers results, not promises.
From top Amazon rankings to million-dollar revenues, every metric reflects measurable success.

Amazon recognition

Bestseller badges and 4.8★ customer ratings.

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Growth graphs

12-month revenue journey from $0 to $1.8M.

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Customer engagement

Real user photos and testimonials in action.

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Media mentions

Features in wellness magazines and online publications.

Cultural & Sustainability story

Honoring the roots of Indian craftsmanship while driving modern innovation.

Man wearing an orange turban holding fresh turmeric roots with a basket of turmeric in the background.
Heritage Frames

Traditional turmeric cultivation and artisanal methods.

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Bottle of Golden Wellness Turmeric Curcumin supplement next to a bowl of turmeric powder.
Sustainability

Organic practices, preservation, & eco-friendly packaging.

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Smiling woman wearing a green patterned shawl with a young boy standing behind her outdoors.
People First

Farmer portraits and family impact stories.

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Hands holding soil with a growing plant next to a bottle and pouch of Golden Wellness Turmeric Curcumin supplements.
Innovation Bridge

Merging ancient wisdom with contemporary formulations.

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Get the complete

supplier evaluation framework

Download our proprietary 47-Point Supplier Evaluation Checklist – the same system we use to vet suppliers for $50M+ in successful projects.

  • Complete 47-point evaluation framework (PDF)

  • Supplier scoring methodology and benchmarks

  • Red flag identification guide

  • Quality system assessment templates

  • Financial stability verification checklist

  • Bonus: "Top 10 Questions Every Supplier Must Answer"

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